Seeking Alpha article on Harley in China caught my eye. The author wanted to recommend Harley and went as as far as to title the article with a China theme. It seem like these day anything that got to do with China is bullish.
Read closer, you’ll find that he actually pointed to much doubt of Harley ability to succeed in China.
In additional to the points about income level, population, importation cost. another intersting point that one may want to know is that in most major cities (that’s where people with cash to purchase Harley are), heavyweight bike is not legal. Not only that, policies are towards curbing usage in city. So how will Harley position and sell?
Indeed it would be interesting to learn what is actually the “long-term strategy (which is not capital intensive and will focus on steady and sustainable growth) is sound and can yield dividends in the long-run“.
Hi,
I am writing an essay in regards Harley Davidson in China (academic purposes) and it has been quite difficult to find information. I wonder if you can provide me with some useful links on how they are doing there.
Any information it will be very much appreciate.
Kindly regards,
Gus