Chinese motorcycle makers, while not as well known are starting to spend big to promote their brand.
Drop by the website of Guangzhou Haojin Group and you will find Brazilian soccer stars Ronaldo and Rivaldo posing and similing on a Haojin motorcycle.
Soccer is a very popular sport among the men in China and many countries in the world. So I guess it make some sense to get them as motorcycle brand ambassadors.
If you have the patience, try to understand what they are saying in their company introduction.
After spending so much money getting the soccer stars, one wonders why they do not bother to get a good copy writer.
Stars sell, good ad copy doesn’t….. that’s life ! And maybe they did’nt buy the stars, just photoshopped them
Knowing the tricks of some Chinese companies, you might be right!